
Researchers have found out that a ban on fast food commericals could reduce older child obesity by 18 percent and youger child obesity by 14 percent. Some experts say it's the first national study to show fast-food TV commercials have such a large effect on childhood obesity. A 2006 Institute of Medicine report suggested a link, but concluded proof was lacking. Lisa Powell, a researcher at the University of Illinois said that the study has important implications for the effectiveness of regulating TV advertising. The percentage of children that are currently overweight has level offed since the 1980's, when obesity rose year after year. Powell stated that 23 percent of commercials that kids see are fast food commercials. Children over the course of the year will see fast food commercials tens of thousands of times.
The researcher in this project looked at the amount of commercials they saw pertaining to fast food, income, and the proximity of those people to fast food.
Our nation has a huge economic crisis along with obesity. Fast food is cheap and easy obtain which fits great with the way our economy is right now. Instead of going out to dinner and spending $100 for a family of 4, that mom or dad can go to McDonalds or Burger King for probably 1/4 of that price. Ellen Davis, a spokewoman for McDonalds said this, "Parent make choices for their kids — they make choices on where their children eat, and what their children eat. We all know kids have very strong opinions, but ultimately it's parents that make choices for them". Is she right, shouldn't parent be more responsible and know the consequences of fast food? In my opinion yes, but it's probably a lot different when you have a kid kicking and screaming because he/she wants McDonalds.